Who We Are

Our Founder

James Forbes developed Forbes Foods as a supply company of frozen fruits in Cincinnati, Ohio back in 1979. In 1991, Roger Winters bought the company from Mr. Forbes, and began to diversify the product offerings. Although frozen fruit still represents one of our strongest markets, today we offer everything from anchovy paste to frozen zucchini. Our business is customer-driven, and we build our product lines according to what our customers need.


Our strategic location in the Midwest has allowed us to sell across the U.S. and to Canada, Mexico, Europe, and Asia. We’ve built this hometown-focused company on the basic principles of customer service. In fact, we still service some of Mr. Forbes’ original clients.

Customer Service and Support

Forbes Foods is well-regarded in the industry for our ability to solve problems. We will go to the ends of the earth—literally—to find what our clients need. But procurement is only part of the package. We’re in the business of building long-term relationships, and we take great care to match clients with the appropriate vendors. Not only do we develop custom sources and new products, we also have expertise in locating co-manufacturers for clients who need to partner with another manufacturer to produce part or all of a product.

David Winters,
Partner, Forbes Foods

What We Do

Customer Service and Support

At Forbes Foods, we value all of our customers, vendors, and partners. And we strive to make sure that we are providing the best customer service at both ends of the spectrum. We want you to be satisfied always and never doubt that you are getting the best service possible.

We know that to launch successful partnerships, you need business savvy, technical knowledge, and keen instinct—three things we’ve refined to a science. We believe in using the resources technology has to offer. However, we also embrace old-fashioned person-to-person communication and logistics management. When you call Forbes Foods, a real person answers the phone. From the time you place an order through shipment and billing, a Forbes associate is involved.

Why Choose Us?

Forbes Foods brings value and cost-efficiency to the equation. As a broker, Forbes Foods does the legwork for the manufacturers who need products and takes the guesswork out of the process. We have day-to-day experience in the field and are in constant contact with the producers. Because we have timely knowledge about what’s going on with the crops, we can better direct manufacturers and advise them on what is and isn’t being produced.

Not only can a broker save manufacturers time and money, there is added value in working through a company that has the technical and scientific knowledge about each product. An experienced broker such as Forbes Foods is an expert matchmaker—we know what makes a particular vendor a good fit with a customer.

At Forbes Foods, we’re always asking ourselves, “What’s next?” We know that to grow our business, we need to continue to expand our list of customers and vendors. We also understand the vital importance of product development; the market never stands still, and we must collaborate with vendors to be able to offer new items to our customers. And finally, we’re proud of our past performance, but are eager to find new ways to serve our clients and vendors even better.

Ask a Question Call 513.576.6660

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